Top Tips for Your Snapchat Marketing

“Knowledge Is Power”

Are you looking to step up your game on Snapchat. This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update.

But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that.

Here are some tips that will help you to develop a strong following and keep them engaged throughout your Snapchat journey…

Post Regularly

The idea of Snapchat is very similar to the idea behind live video – your’ trying to invite your audience to share in your experiences as though they were right there with you. In order to do this effectively, you need to post semi-regularly and that means at least once a day.

Some writers recommend doing even more frequent updates – but do be aware of becoming an irritation to your audience. That is not the objective!

Embrace the Limits

The fact that the images and videos are self-destructive and the fact that video is limited to only 10 seconds can be seen as a restriction. In reality though, this is the heart of what sets Snapchat apart and it’s what makes it unique and fun. You can embrace this in a number of ways and it’s important to always keep it in mind when creating your content. Try to create images and videos that lend themselves well to being enjoyed in short bursts – a good example would be an image search with the implied time limit. Another example would be a tease of something that people would want to watch more of (like a trailer). Remember: keep them wanting more!

Expose Your Personality

People love getting closer to the personalities they love online and this is something that has helped a great many channels to really take off. Snapchat is perhaps the natural evolution of vlogging and Instagram and it’s understanding this need for voyeurism and human connection that will help you to really succeed.

Likewise, try to tell a story and speak directly to your audience. This will also help you to build trust, which is invaluable when you try to close a sale.

Promote on Other Channels

One of the biggest limitations of Snapchat is that it can be hard to find new followers and new users. Don’t let this put you off though – the solution is simply to promote yourself on those other platforms. For example, try uploading your Snapchat video to Facebook and that way your followers will see what they’re missing.

Keep it Up

With 26 million users in the US alone and over 400 million snaps sent every day, there is every reason to keep using Snapchat. Each message will be opened by 90% of your audience and you will be able to increase your engagement significantly. Don’t give up on Snapchat because it is more than worth your time!

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The Top Things You Didn’t Know About Snapchat

“Knowledge Is Power”

Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update.

Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer look at some of the things you probably didn’t know about Snapchat…

The Original Snapchat App Was Badly Coded

If ever you think you can’t make it big online, let Snapchat be an inspiring story to suggest otherwise. Snapchat is by no means some miracle feat of coding. Rather, this was actually a relatively poorly put together piece of code and would sap huge amounts of battery and CPU power when running in the background even! That’s not to say it’s a bad app – only that it’s all the more impressive it was able to do as well as it did.

Facebook Tried to Buy Snapchat

When it was enjoying its first major surge in popularity, Snapchat was offered a purchase bid from Facebook worth $3 billion. That’s a huge vote of confidence from the biggest social network on the planet… and Snapchat turned it down!

Snapchat Can Do Whatever it Likes With Your Content

Before you think that Snapchat is a great underdog story we can all get behind, bear in mind that it is actually just as guilty of underhand tactics as all the bigger players, sadly.

Specifically, Snapchat retains the right to do whatever it wants with your content – including publishing it on their website or selling it! The terms of service read:

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“Knowledge Is Power”

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How to Use Snapchat’s New Features

“Knowledge Is Power”

Snapchat in principle is a very simple tool to use and one that most people can pick up and have a go with without needing too much technological know-how. However, the big update that recently rolled out has introduced a whole slew of new features and while this is great for expanding the tool’s capabilities, it also makes things a little more confusing if you’re getting started for the first time.

IN this post, we will assume that you have never used Snapchat before and will go over all the features you need to become a pro – whether for marketing or just for a bit of fun!

Signing Up

The first time you ever use Snapchat, you will be invited to sign up as tends to be the case with most social networks and most online tools in general. You may notice that this page has had something of an overhaul if you’ve been here before – it now features a cool silhouette of you in the background. The insinuation here is clear – Snapchat is about you!

The Basics

When you first boot up Snapchat, you will be greeted immediately with a shot of your own face. This can be startling or enjoyable depending on your level of Narcissism. Now you can simply tap the button (the round one in the middle at the bottom) in order to take a photo, or hold it in order to record a short amount of video. Snapchat limits the length of videos to just 10 seconds. There is a ‘hack’ you can use that will let you record longer but you can’t send those messages – so really this isn’t a particularly useful move!

Other basic features include the ability to reverse the camera (so that you can record facing outwards instead of using the selfie-camera) and of course the ability to send your videos and photos to your contacts. You can also annotate your pictures and these sorts of options introduce themselves as soon as you finish recording/have taken your photo.

How to Use Lenses

Lenses are also known as filters and essentially allow you to make your photos and videos much more entertaining. These change daily and include a range of effects to make you look googly eyed, to turn you into a bandit, or even to make you into a dog (or Caesar??).

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“Knowledge Is Power”

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Why Snapchat’s New Update is Actually Quite Amazing

“Knowledge Is Power”

You may not realize this but when Snapchat first burst onto the scene, it wasn’t exactly an impressive feat of engineering. What made Snapchat a hit was the simplicity of its idea and how much fun it was possible to have with the self-destructing messages it created. But in terms of programming, this was a very inefficient app that would eat up your CPU even when not in use.

Then Facebook offered to buy the company for $3 billion and everyone was incredibly surprised when the CEO said no. And for a while it looked like a big mistake.
But now Snapchat is back. The lenses that came with the 2.0 update have been setting the world on fire and actually the code on display here is absolutely incredible. More so than you may well realize. Read on to find out why.

Why the Lenses Are Amazing

In order to activate a Snapchat lens, all you need to do is to tap on your own face and then hold it for a second. A mesh will then appear around your facial features and this will map you to allow you to start seeing the filters applied in real-time.

And what you’ll find is that this is actually quite amazing. Why? Because it is mapping your face in real-time which takes some very impressive coding skills.

The way this works is through something called ‘computer vision’. That means that the software is able to look at a photo of your face and then map the contours of your facial expression – knowing what expression you’re pulling, which direction you’re looking, how far away you are from the camera and more.

This, by the way, is incredibly impressive.

What is Computer Vision?

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An Introduction to Snapchat Marketing Basics

“Knowledge Is Power”

It’s all too easy to overlook Snapchat as a social media platform that doesn’t really matter for business or marketing. After all, there’s no real way to discover new people to follow, the content doesn’t ‘last’ and it’s generally less geared toward marketing than something like Facebook or Twitter.

Or at least that’s the opinion of many business owners. In fact though, overlooking Snapchat for its marketing potential is a huge mistake. Let’s take a look at why…

Snapchat is Highly Personal

If you’ve had your ear to the ground, then you may have heard the buzz about live streaming. Live streaming services are quickly becoming incredibly popular thanks to their ability to allow direct and live communication between a brand and its followers.

But in fact, Snapchat has been providing something very similar for a long time. Snapchat allows you to update people about your trip to another country, it allows you to invite people to watch the public unveiling of your new product or service and it allows you to share a joke as you’re coming out the shower. This kind of personal communication has the power to create much more engagement, familiarity and trust. And if you look at the big names on Snapchat – like Arnold Schwarzenegger – then you’ll be able to easily see how it can be used to great effect.

It Has Incredible Engagement

Yes, Snapchat’s ‘instant’ nature gives it the potential to greatly increase engagement. And in reality, that’s exactly what it does.

According to a post on Huffington Post, a Snapchat user with 1,000 followers can expect 900 of those followers to watch each video. That’s huge! And this is in comparison to the far smaller amount of engagement you see on Facebook or Email. Email open rates are 25% when they’re at their very best and on Facebook, most of your followers won’t even have the option to see your posts unless you pay for them.

The Filters Are Awesome

Snapchat’s latest big feature is its filters. These are not only an excellent accomplishment in terms of the sheer coding expertise (this is an example of ‘computer vision’ which is very difficult to pull off) but they’re also brilliantly viral. It’s not uncommon to see screenshots of these filters popping up all over the web!

How to Build Your Following

So how do you build your following on Snapchat?

Simple: you start creating a compelling story and post multiple times per week at least (ideally, you’ll post multiple times per day). Then simply make sure that you download a couple of those and share them on other platforms like Facebook and Instagram along with your Snapchat username. This way, you can show your fans what they’re missing and give them the opportunity to follow you more closely! You can also promote your Snapchat through your blog posts, your website and blog posts. Of course you need to ensure that the clips you show are engaging and exciting enough to attract more users.

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Talk to ya later,
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